Recreating and Reinventing...
We have now reached the stage when shops, offices, restaurants and services are beginning to face the challenge of restarting after lockdown. For many, this means recreating their businesses and reinventing the ways they function, because the threat of the virus is still there.
So, for this month's Mr Higgins Recommends, I would like to share a story of one of our best selling coffees that had to be recreated after being faced with challenges that threatened its very existence, India Malabar Monsooned.
Malabar is the name give to the coffee grown in the Kerala region of India situated on the southwestern 'Malabar' coast. Coffee from Malabar became famous in the coffee drinking world of Europe and The USA because of its rich very mellow flavour with a subtle hint of spice.
But in the late 1800’s, there was an outcry from coffee drinkers in Europe and The USA. The Malabar coffee didn’t taste the same. Gone was that special deep flavour they loved. Communications must have gone back and forth between the merchants and the producers. Why was the flavour different? Eventually they realised that the cause of the problem was the coming of the steam ships.