‘The wholesaler does not want to sell me original coffee. They want me to buy and sell their blends. They prefer me to fix certain prices per lb and then supply blends at these prices.
This has no attraction for me, I am not just a trader. I know that there is an infinitely wider and more wonderful scope in dealing with coffee.
In various parts of the coffee growing world there are different soils, climate and other factors that can produce characteristics in coffee unknown today.
There could be as many and delightful variations in coffee as there are perfumes in flowers if only artists in taste would work with nature as the horticulturalists have done. Coffee today is as the wild rose compared to the highest developed varieties. There has hardly been any advance in the last 300 years in aroma and flavours, and I am convinced that there could be.
To do this would bring pleasure to generations of the future. Even to demonstrate that it could be done would be worthwhile. It cannot be done by those who today are engaged in mass production, monopolies and standardisation. This work is quite necessary for feeding the masses and will always be necessary for so many in the world are underfed and even starving.
The difficulty is that the original coffees from different parts of the world cannot be obtained except through these established channels. If I demonstrate that I can use original coffees that I select and from them produce and sell coffee for better than the standard grocery coffees the wholesale merchants are not pleased- of course not! Why should they be?The result is they will not offer to sell me the coffees I want, or if they do, it is at prices which they know cannot compete with their own standard blends.’