I love coffee to such an extent that if I had to choose between coffee or alcohol, I would have to become a teetotaller. This isn’t really as difficult as it sounds. I’m not a big consumer of alcohol, but appreciate a good glass of wine. And, I doubt you would expect someone who has spent his whole life, roasting, tasting, selling and sharing in the fabulous world of coffee to even hesitate deciding.
Being such an important part of my day, at home I always spend a bit more time preparing my brew. I strongly believe that the more care and attention I pay to anything, the better it will turn out. That is definitely the case when making coffee.
I am often asked by customers and friends, "what can I do to improve my cup of coffee?". There are lots of small adjustments that can help you get the result you want. But the best thing you can ever do is to grind your own beans.
Coffee beans will release their aroma as soon as they are ground. Although you can keep ground coffee in an airtight jar, it simply isn’t ever as fresh as grinding it just before you make it.